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Teaching Analogs, Ideation & Business Models to Xavier Social Media Marketing...
Impressed. That’s how I felt walking away from the class I guest lectured at last night, a group of creative and engaged Xavier Social Media Marketing Students with a professor, Matthew Dooley, who...
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Connect or Die
Connect or Die: it’s a simple concept. We can expand our network and learn to truly partner, and thrive. Or, we can continue keep our companies isolated for the most part, and die. Increasingly, it’s...
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Three New Ideas for How Often to Do Ideation
Most companies we work with tend to take on a BIG ideation workshop every 12-18 months. Their intentions are good. They want to fill up a 5-7 year master plan with consumer relevant ideas for...
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Three New Things You Can Learn from Entrepreneurs to Make Ideation Better
Most of the people we know that work in marketing, insights, product development or innovation have participated in more than their fair share of ideation, or brainstorming workshops. Stacks of...
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Netflix Prioritizes Innovation
We often use Netflix as a great example of a company that was founded because they challenged an industry business model. They re-invented how we “rent” movies. No sooner than they did, they had to...
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Analogs: The Secret Sauce Behind Great Ideas
There is a secret sauce behind most great ideas. It’s what enables that seemingly elusive spark, creative imagination or strategic mind that seems to find the next big idea and successfully...
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A Better Approach to Inspiring Ideation
When it comes to ideation, most of us believe that great ideas come from great inspiration. Over the past several weeks, we’ve addressed a few common challenges with making ideation workshops “better.”...
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Why You Should Pay Attention to a Box of Snacks
TechCrunch featured a story recently on Love with Food. This startup that ships consumers a box of snacks each month just received another $1.4 Million in funding — bringing total funding to just over...
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Lean into Real-Time Brand Building
Real-time branding is quickly becoming the new norm for our generation of instant-gratification-seeking consumers. Specifically, leveraging widespread social media enables brands to communicate, build...
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TGG Highlights: Top Ten From First Half of 2014
As the first half of 2014 has flown by, we’re grateful for all the tremendous experiences we’ve been a part of so far this year. Here are ten, quick highlights we thought we’d share. Looking forward...
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News: Launching Into An Entrepreneurial Approach to Insights
The Garage Group has been focused for the past few years on bringing our clients entrepreneurial approaches to Ideation and building big ideas. Now, we’re announcing that we’re adding entrepreneurial...
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ProductCamp Cincinnati 2014
We’re excited to be part of the planning team for the inaugural ProductCamp Cincinnati 2014 (@pcampcincinnati) because it creates a platform for the collision of ideas and people from a cross-section...
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Setting the Right Context for New Ideas to Emerge
One often overlooked factor, critical for generating truly breakthrough ideas, is creating the right context for new ideas to stand out from me-too or already-tried-that ideas that often end up...
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Reinventing Research And Ideation With Entrepreneurial Gen Z
For years, we’ve worked with grown ups on business teams to discover insight, generate ideas that solve against the opportunities made evident by those insights and then develop those ideas into big...
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The New Commodity: Insights
For years in the marketing and market research industry, insights were the holy grail. That magic “sweetspot” where a marketer understands a deeper truth behind a consumer’s behavior; or the gaping...
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Four Lessons From The Failure Of Google+
In late July, Google announced changes for Google+, which many perceived as the onset of the “dismantling” of Google+. We’ve been reading up on the various perspectives about “failure” of the big...
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Three New Things You Can Learn from Entrepreneurs to Make Ideation Better
Most of the people we know that work in marketing, insights, product development or innovation have participated in more than their fair share of ideation, or brainstorming workshops. Stacks of...
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Where Do Breakthrough Ideas Really Come From?
Every insight, ideation and innovation firm claims to have the silver bullet answer to “truly breakthrough ideas.” Frankly, we’ve claimed it, too. And, we’ve been reflecting, over the past handful of...
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TGG Highlights: Top Ten From First Half of 2014
As the first half of 2014 has flown by, we’re grateful for all the tremendous experiences we’ve been a part of so far this year. Here are ten, quick highlights we thought we’d share. Looking forward...
View ArticleClik here to view.
ProductCamp Cincinnati 2014
We’re excited to be part of the planning team for the inaugural ProductCamp Cincinnati 2014 (@pcampcincinnati) because it creates a platform for the collision of ideas and people from a cross-section...
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